What can dreaming tell us?
Life is therefore like a dream, not because it is an unreal nothing, but because it is a very real something which will vanish into nothingness the moment our consciousness ceases.
ReadAuthor: Julian Baggini
Review: The Brain Sell
The clearest evidence that neuromarketing is not such a game changer is that all the key techniques used to package and sell the book itself predate any insights that the brain sciences may have brought. If even David Lewis has to rely on the same old methods tried and tested by people who wouldn’t know a synapse from a neuron, then neuromarketing may indeed be new and improved, but not quite as much as we are led to believe.
ReadWhy do I always do that?
Over-generalising is a basic human need. Little wonder then that we are quick to apply “always”, even to ourselves – whom we imagine to be more consistent and coherent than most of us actually are.
ReadKeeping It Real
KEEPING IT REAL – BBC RADIO FOUR, 1 OCTOBER. Comedy writer Jane Bussmann takes a personal tour round her life choices[…]
ReadDoes tidiness matter?
The whole project of rational enquiry can be seen as the attempt to bring greater order to our understanding of the world. However, just as lovers of well-kept homes can be obsessively fastidious, so seekers after intellectual rigour can push orderliness too far.
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