The trouble with personalised nutrition

In the scientific health world, you can do cutting-edge research or you can offer well established advice, but it’s challenging to do both. Personalised nutrition companies like Zoe try to ride both horses at the same time. On the one hand, Zoe is a research project, in the constant process of analysing its users’ data and looking for new insights. On the other, it is already giving users advice based on its work in progress.

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Review: The Price of Life

Attaching a price to a human life is the height of poor taste. It obscures the distinction between two very different kinds of value – the monetary and the existential. However, there are situations in which one can, should or even must set aside any thought of the sanctity of human life and make cold, hard calculations.

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